Update:
https://www.dailymail.co.uk/news/article-13773167/Ohio-biker-Harley-Davidson-CANON-DEI-woke.html

One Harley-Davidson owner wanted to get his point across against HD going woke, he made a big deal about his distaste in the motorcycle company choosing diversity, equity, and inclusion (DEI) over common sense. This is Harley Davidson, Bud Light, and Target all rolled into one! Check out his video that has been seen nearly 1 million times!

https://www.newsmax.com/finance/streettalk/harley-davidson-dei-esg/2024/07/25/id/1173913/

Here’s a prediction:

Buy up gas powered Harley hogs, vintage or new condition.

Wait for the supply to dry up when they go full-EV.

Enjoy the inescapable effect of supply and demand to work its magic.

Voilá! HD has its own Bud Light moment!

(BTW, Bud Light recently fell from the #2 to #3 position in best selling brews.)

Farmers and ranchers don’t want EV pickup trucks.  And bikers don’t want EV bikes.

Oh, the hubris of telling loyal customers what you want them to buy, not what they already know they want!

Wondering whether the EV Harleys will be painted green or pink…. 😝

The censorious Molière Citation is awarded to Harley Davidson and the “woke” CEO Jochen Zeitz, for trying to sell loyal customers what they “should” ride, instead of providing them with the ride they CHOOSE.

Somehow, we can’t picture Marlon Brando and Lee Marvin and the gang in the seminal film “The Wild One” waiting around for hours charging their hogs at an EV charging station.