https://www.npr.org/2023/08/11/1193083777/ford-electric-vehicles-f150-lightning-jim-farley

August:

Ford lost a billion dollars on its EV unit last quarter.

The company loses money on every Ford Lightning it sells.

Farley: “For us to be the bestselling electric pickup is super important strategically,” Farley said. “The first people who buy our first-generation electrics are going to be the first people to buy our second-generation electrics.”

WHAAAT?!?

After the crappy experience with the first generation “Lightning,” they are not going to come back for a second one — unless Ford gives them a 100% credit for the purchase price of the first one.

October (2 months later):

https://www.cnn.com/2023/10/16/business/ford-f150-lightning-layoffs/index.html

Ford is laying off about 700 workers who build the F-150 Lightning, the electric version of its best-selling pickup truck…

Sales of the Lightning fell 45% in the third quarter compared to a year earlier

“Lightning” the janitor from the Amos & Andy show, with the 2 principal characters: